Field notes on lead scoring.
What we learn building scoring on top of HubSpot, and what it means for RevOps and Marketing Ops teams.
Slack + HubSpot integration: scored alerts vs raw notifications
The native Slack-HubSpot integration ships every form fill into a channel as noise. Here's how to build alerts with score context, decay, and what changed.
MQL vs SQL: a RevOps guide to the lead lifecycle
What's the actual difference between an MQL and an SQL? A working definition, the SAL stage in between, what HubSpot lifecycle stages look like in practice, and how to fix the handoff when conversion drops.
How to set up lead scoring in HubSpot (the 2026 guide)
A step-by-step guide to setting up lead scoring in HubSpot's modern tool, including the gotchas on Marketing Hub Pro, decay configuration, and how to validate the model against your closed-won data.
A 4-dimension lead scoring framework for B2B teams
Most lead scoring is a single number that hides the answer. A 4-dimension framework (engagement, profile fit, account fit, deal context) that holds up as your business changes.
HubSpot lead scoring not working? 6 reasons it'll fail within six months
If your HubSpot lead scoring isn't working, you're not alone. Here are the 6 reasons native HubSpot scoring breaks within six months, and what to build instead.